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Press releases are an important tool to help companies communicate information to the public. Another point about this particular press release is that, although it doesn't feature media contact information in terms of providing members of the press with phone numbers and email addresses, it does provide them with additional useful links they might want to check out.

In the traditional distribution model, the business, political campaign, or other entity releasing information to the media hires a publicity agency to write and distribute written information to the newswires 6 The newswire then scatters the information as it is received or as investigated by a journalist Thus, resulting in the information or announcement becoming public knowledge.

Also remember that after sending out press releases, it's important to measure the impact of your PR campaigns By examining analytics and determining the effectiveness of your PR and marketing campaigns, you can promote your brand in a way that allows you to reach your target audience and continue to grow.

To assure their customers of their data safety and the company's actions towards safeguarding them, the company published press releases updating customers during steps in the handling journey, such as this one updating its customers of their ongoing investigation.

If you're particularly interested in wide exposure but aren't already working with a PR agency, you may want to consider signing up for a press release distribution site, such as PR Newswire These services will send your press release to targeted groups of journalists and sometimes publish them online directly.

Let's look at the Nike press release example for grand opening I shared with you earlier. Who works for you and their experiences illustrate your company's or business' values at work, and will also give your clients and audience an idea of who they are, their expertise, and what they bring to the table.