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Press releases are an important tool to help companies communicate information to the public. As part of a comprehensive approach to public relations, media relations, press releases, and digital distribution, we have built a very strong relationship between our clients' brands, their target audiences, and the media outlets that consistently cover them.

If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it. If you are comfortable with the idea of letting your key people be contacted directly by media, you can provide their contact details on the press release page itself.

Also remember that after sending out press releases, it's important to measure the impact of your PR campaigns By examining analytics and determining the effectiveness of your PR and marketing campaigns, you can promote your brand in a way that allows you to reach your target audience and continue to grow.

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If you're particularly interested in wide exposure but aren't already working with a PR agency, you may want to consider signing up for a press release distribution site, such as PR Newswire These services will send your press release to targeted groups of journalists and sometimes publish them online directly.

The first paragraph (two to three sentences) should sum up the press release definition, and the additional content must elaborate it. In a fast-paced world, neither journalists, nor other readers, would read the entire press release if the start of the article didn't generate interest.