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Press releases are an important tool to help companies communicate information to the public. Another point about this particular press release is that, although it doesn't feature media contact information in terms of providing members of the press with phone numbers and email addresses, it does provide them with additional useful links they might want to check out.

If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it. If you are comfortable with the idea of letting your key people be contacted directly by media, you can provide their contact details on the press release page itself.

Also remember that after sending out press releases, it's important to measure the impact of your PR campaigns By examining analytics and determining the effectiveness of your PR and marketing campaigns, you can promote your brand in a way that allows you to reach your target audience and continue to grow.

To assure their customers of their data safety and the company's actions towards safeguarding them, the company published press releases updating customers during steps in the handling journey, such as this one updating its customers of their ongoing investigation.

In simple terms, a press release is a brief written communication aimed at journalists to announce something significant and specific: an event or a changed set of circumstances-for example, launching a new business or product, new leadership appointments or earnings results.

Let's look at the Nike press release example for new business I shared with you earlier. Who works for you and their experiences illustrate your company's or business' values at work, and will also give your clients and audience an idea of who they are, their expertise, and what they bring to the table.