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Press releases are an important tool to help companies communicate information to the public. Another point about this particular press release is that, although it doesn't feature media contact information in terms of providing members of the press with phone numbers and email addresses, it does provide them with additional useful links they might want to check out.

If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it. If you are comfortable with the idea of letting your key people be contacted directly by media, you can provide their contact details on the press release page itself.

Also remember that after sending out press releases, it's important to measure the impact of your PR campaigns By examining analytics and determining the effectiveness of your PR and marketing campaigns, you can promote your brand in a way that allows you to reach your target audience and continue to grow.

To assure their customers of their data safety and the company's actions towards safeguarding them, the company published press releases updating customers during steps in the handling journey, such as this one updating its customers of their ongoing investigation.

If you're particularly interested in wide exposure but aren't already working with a PR agency, you may want to consider signing up for a press release distribution site, such as PR Newswire These services will send your press release to targeted groups of journalists and sometimes publish them online directly.

The first paragraph (two to three sentences) should sum up the press release definition business, and the additional content must elaborate it. In a fast-paced world, neither journalists, nor other readers, would read the entire press release if the start of the article didn't generate interest.